3D Animation
Art Direction
3D Artworking
Graphic Design
Print Design
about this project
Collaborating closely with the team at Uncommon Studio, we created a range of digital, print, and motion assets to promote Barclays and Avios new 'Premier Rewards' venture. The brief was to showcase iconic holiday elements pushing through cloth, creating the sensation that your holiday is not only within reach but coming straight to you.
A campaign that had it all...
Digital, Motion and large-scale Print assets, all created for London's Heathrow T5.
The campaign's flagship asset was a 19m x 3.5m banner featuring multiple 3D elements seamlessly composited together to encapsulate the campaign's message.
The banner was installed at London Heathrow and originally intended to be a physical build, however it wouldn't pass Heathrow's regulations.
We were therefore tasked with recreating the physical banner with new and existing campaign assets in 3D.
We decided on an underwater scene, a safari style scene and our Japanese landmark to have the biggest impact on travellers moving through the busy airport.
The Final Banner for Heathrow...
Here's how it looked at Heathrow...!
"Josh has proven invaluable during our project together and his unwavering commitment to quality work has been a dream. At every tight deadline, his work has exceeded expectations and whenever we found a challenge - he generated great solutions.
Josh's communication is superb too, enabling everyone to understand the task at hand - whether the audience is design-literate or not.
A master of his craft, can't wait to work with him again as soon as we can."
